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XFT Chaos in your Brand Team?

Authored by Maxine Smith.

As many of you may be kicking off your cross-functional brand team (XFT) approach to brand planning for 2019, we thought you would like to see the Uptake Strategies “10 ways to build a high performing XFT”, based on our years of experience working with healthcare teams on planning, capability and launch.

We trust this is useful stimulus to champion successful XFT working in your teams and realise the creativity and innovation that a high performing XFT can deliver.

If you’d like some help building a strong XFT to set up your brand planning or launch for success, contact us now! 

Please contact if you would like a high resolution copy of this infographic in poster form.