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Why do launches underperform? Part 4 of Launch Excellence research

Our fourth and final publication of ‘Future of Launch Excellence’ investigates the reasons why launches underperform and what you can do to reduce the risk of underperformance.

Stephanie Hall and Maxine Smith of Uptake Strategies, take a look back over previous Launch Excellence research conducted by Uptake Strategies in 2009 and 2012 and comment on changes and trends in this important topic.