Understanding and gaining the support of your Key Opinion Leaders can be critical to the success of your brand. Research conducted by Uptake Strategies reveals the top ten things that KOLs find most annoying in their interactions with pharmaceutical companies and the top 8 ways to build strong relationships with your KOLs, based on our extensive work on developing KOL strategies with our clients.
View our infographic below for these insights and check if any of these feel familiar practices of your company.
Our KOL and Advocacy Strategy Platform is a structured six step process to create a winning KOL or Advocacy strategy over 12-18 weeks. It is designed to deliver a robust company diagnosis of KOL or Advocate competencies and processes to structure a cohesive KOL or Advocate strategy. It will also help to ensure the right KOL / Advocate profiles and target list are generated to drive your brand or portfolio strategy. Our platform works on the premise that better KOL relationships lead to greater brand advocacy, more breadth of prescribing and brand Uptake.
Uptake Strategies are double shortlist finalists for PMEA awards in Customer Insight and Innovation for our work in KOL and Advocacy Strategy Development. Please get in touch if you would like to discuss your KOL strategy in more detail.