We are delighted that our award submitted for this year’s Pharmaceutical Market Excellence Awards (PMEA) was announced as the winner of its category last night!
“Inspiring Excellence in Multichannel Marketing across Sanofi”, was entered into the Excellence in Capability Development category and the judges particularly commended the project design working in digital specialist and marketer pairs, scale (across 20 countries), rigour of content and excellent measurement in this training project.
This global project was conducted over an 18-month period for our client Sanofi with a brief to design and deliver a multichannel marketing (MCM) Train the Trainer (TTT) workshop in 2016, to create a network of internal digital and marketing expert trainers able to deliver high quality, local MCM training workshops using the Sanofi MCM planning methodology.
In today’s multichannel world, MCM is an undisputed capability for any healthcare marketer to effectively and compliantly engage with physicians, patients, payers and other stakeholders.
The awards ceremony, held at The Sheraton Grand, Park Lane, London, was a fantastic night, celebrating some truly outstanding marketing projects across the industry and we would like to congratulate all award winners from the evening, including Abbvie for winning company of the year.