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Uptake partners with Circus Street to tackle digital pharma launch challenges

At Uptake we are delighted to announce our partnership with Circus Street on a brand-new series of in-depth sessions designed to address the most pressing questions and challenges facing the development of digital product launch campaigns in the pharma and healthcare industry.

This exciting collaboration aims to provide invaluable insights and practical solutions to help participants navigate the complexities of launching new products in the ever evolving pharma and healthcare landscape. The course will help your teams to:

  • Recognise good principles of customer-centric digital launch planning
  • Have better conversations with stakeholders and agency partners about digital launch campaign strategy
  • Feel better prepared to deliver your strategy and campaign goals

Throughout the series, participants will dive deep into a range of topics, including developing effective content strategies, leveraging data and analytics to inform decision-making, and optimising campaigns for maximum impact.

Are your Product Launch Campaigns for Pharma and Healthcare Delivering Ultimate Impact?

To kick off the series, Uptake Practice Consultant and Launch Excellent Lead, Jo Wake writes for the Circle Street blog, sharing her thoughts about some of the key challenges faced by pharma launch teams and organisations when developing digital campaigns for product launches.

Jo’s article highlights the need to prioritise customer-focused digital campaigns during product launches in the pharma and healthcare industries. Collaborative and cross-functional work is key, with a focus on customer experiences, and practical advice is provided for creating a successful go-to-market strategy.

Read the full article here.

We’re thrilled to be partnering with Circus Street on this exciting initiative, and we look forward to sharing our expertise and insights via their learning platform. Stay tuned for more updates and information on the series, and be sure to check out the Circle Street website for more information about the course.

If you would like to better understand your current launch capability, complete a quick self-assessment using our new launch excellence tool, LExLevel Pulse.

Meet Jo:

Jo Wake is an international pharmaceutical commercial leader, with standout impact in terms of ability to maximise business results.

A graduate in Neuroscience from University College London, Jo has an impressive 23 years’ experience in the pharmaceutical industry, in commercial and market access roles spanning the full spectrum of the product life cycle.

Jo brings a wealth of oncology launch expertise to Uptake, from two years’ heading up the oncology market access division at Roche UK and three years’ operating as the Business Unit Head for the breast cancer division. This included leadership of the promotional and non-promotional, cross -functional teams accountable for delivery of highly successful launches.

Jo has also played pivotal roles in a strategic review of a diagnostics business and led developing and implementing a new more profitable pharma organisational structure, when she was accountable for UK pharma commercial operations at Roche.

International work encompassed a role as Global Launch Excellence Director at GSK, with a key deliverable being the strategic evaluation of their Global Launch Excellence Framework and development of a new version. This was required to meet the needs of GSK’s transition to a specialist portfolio and new operating model, built around the principles of co-creation of Global strategy with local adoption in priority markets and greater patient centricity. Following this  work Jo was directly appointed to lead the development and execution of a programme to build Global Oncology Commercial Capabilities for the new Therapy Area.

Since transitioning to pharmaceutical consultancy in 2019, Jo has established herself as one of our most sought-after project leads, as she consistently delights clients with her abilities to orchestrate some of the most complex client briefs across the full spectrum of our offerings; planning, strategy, capability, launch and omnichannel. Consistently, clients feedback that Jo is as invested in the project outcome as they are, and that she is great to work with!

Jo describes herself as dynamic, driven and dedicated.

If you would like to understand how Jo Wake and her team of launch excellence experts can help you, contact