We are often asked about good and less good metrics for measuring pre, peri and post launch performance.  It can be a complex area and one that can create internal organisational hot debate or friction at times.  So this month, we have complied the good list and naughty list of launch metrics to make a few distinctions between metrics that are easy to measure but less helpful when evaluating future launch performance and those measures that help assess true engagement and action on the part of target customers.

If you’d like any help with benchmarking launch metrics or personalising these metrics to your particular healthcare market or launch, just let us know.

More News Articles

10 Tips to Get the Best Out of Your Marketing Agency

View our top 10 tips to get the most out of your healthcare marketing agency!

Benefits of a Marketing Mentor: White Paper

There are many recent studies and articles on the value of not only one mentor but

Characteristics of the Best and Worst Performing Healthcare Launch Teams

In our work across the industry working with launch teams across pharma, biotech and