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Tag: strategy

Find your brand’s edge, with dynamic competitive simulations

Authored by Shannon te Roller, and Jon Crompton, Senior Principal's, Uptake for PM Group Worldwide Ltd, PME Magazine. How the best teams in pharma stay at the top of their game. In an era of rapid technological growth and economic uncertainty, the pharmaceutical industry finds itself at the forefront of

Supercharged Strategies: It’s time for pharma to get brave and bold

Channel your energy productively to build successful pharma strategies Authored by Cathy Nolan, Practice Principal, Uptake for PM Group Worldwide Ltd, PME Magazine. Just as spring cleaning clears out clutter, a focus on strategy provides clarity, fuelled by a reassessment of goals and priorities. It’s a time that you can

Building a pharma behaviour change survival kit

Making strategy stick Authored by Melissa Dagless, Global Head of Growth and Innovation, Uptake for PME Innovative Impact Blog. In this article for Pharma Market Europe, Melissa explores the challenges of implementing and sustaining behaviour change in pharmaceutical organisations and shares her expert insights and recommendations to craft actionable strategies

Pharma Strategist’s Blog: Developing a Portfolio Strategy

Authored by Maxine Smith, Managing Director, and Strategic Consultant Laura Fontana Sabatini, Uptake Strategies for the PME Pharma Strategists’ Blog In this article for Pharma Market Europe, Managing Director, Maxine, and Senior Consultant, Laura, share the benefits of portfolio strategy for business. Maxine explains how developing a portfolio strategy can

Pharma Strategist’s Blog: The Health Paradigm Shift

Is it time to move away from 'changing the treatment paradigm' strategies? Authored by Maxine Smith, Managing Director, Uptake for the PME Pharma Strategists’ Blog In this article, Maxine discusses the treatment paradigm. Describing this level of change as a ‘treatment’ paradigm change does a disservice to the scale of