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Tag: PMLiVE

Supercharged Strategies: It’s time for pharma to get brave and bold

Channel your energy productively to build successful pharma strategies Authored by Cathy Nolan, Practice Principal, Uptake for PM Group Worldwide Ltd, PME Magazine. Just as spring cleaning clears out clutter, a focus on strategy provides clarity, fuelled by a reassessment of goals and priorities. It’s a time that you can

The power of innovation beyond technology

Why cultivating an Innovation Mindset leads to impactful innovation Authored by Chelsea Foxwell, Head of People and Organisation Transformation - Partner and Consultant, Rachel Moran, Uptake for PM Group Worldwide Ltd, PME Magazine. We often hear about industry innovators, but how can you become one without developing technologies from the

Forged in Rare Diseases and Future-Ready

Why rare disease experience offers unparalleled value Authored by Melissa Dagless, Global Head of Growth and Innovation - Partner, Uptake for PM Group Worldwide Ltd, PME Magazine. If you ask many people which kinds of brands they’d most love to work with, chances are they will cite the big players

The secret of the superhuman is you and AI

The Secret of the Superhuman is you (and AI) Unlocking future-readiness with three essential human skills. Authored by Maxine Smith, Managing Director and Alexandra Fulford, Senior Principal, Uptake for PM Group Worldwide Ltd, PME Magazine. It can feel that the talk of artificial intelligence (AI)-driven change is everywhere, but the

Building a pharma behaviour change survival kit

Making strategy stick Authored by Melissa Dagless, Global Head of Growth and Innovation, Uptake for PME Innovative Impact Blog. In this article for Pharma Market Europe, Melissa explores the challenges of implementing and sustaining behaviour change in pharmaceutical organisations and shares her expert insights and recommendations to craft actionable strategies

The Impact of Storytelling in Effective Pharmaceutical Marketing Communication

Taking a human approach for bolder brand and portfolio narratives Authored by Maxine Smith, Managing Director and Amelia Hutchins, Marketing Communication Director, Uptake for PME Innovative Impact Blog. By anyone’s standards, storytelling has experienced a remarkable ascent within the marketing landscape since 2012. Prior to this, according to LinkedIn[1],, not

Embrace Imperfection: Conquer The Pharma Omnichannel Conundrum

Why Embracing Imperfection is Key to Success Authored by Melissa Dagless, Global Head of Growth and Innovation, Uptake Strategies for PME Innovative Impact Blog. In this article for Pharma Market Europe, Melissa shares how we should challenge the pharmaceutical industry’s tendency towards perfectionism and highlights how it can hinder progress