Skip links

Tag: PM Live

Pharma Marketers’ Blog: Looking onto the Capability Crystal Ball

Authored by Maxine Smith, Managing Director, Uptake Strategies for the PME Pharma Marketers' Blog In this article, Maxine congratulates the winning entry – Allergan Aesthetics, an AbbVie company with support from Makara Health and Actando – as well as the shortlisted entries that covered capabilities ranging from straightforward product and

Pharma Marketers’ Blog: Is It Time to Rethink Expert Engagement?

Authored by Maxine Smith, Managing Director, Uptake Strategies for the PME Pharma Marketers’ Blog In this article, Maxine notes that the pharma industry doesn’t work in isolation. Various external stakeholders and experts are involved all the way through the life cycle of medicine. Maxine highlights that, given the critical nature

Pharma Marketers’ Blog: Segmentation – Are We Missing the Mark?

Authored by Maxine Smith, Managing Director, Uptake for the PME Pharma Marketers’ Blog. Within this article, Maxine poses the question, ‘Why should we be using segmentation, and what should we be looking for to know that we are getting it right?’ Maxine highlights that to deliver effective omnichannel campaigns, we

Pharma Marketers’ Blog: How Strong Is Your Brand?

Authored by Maxine Smith, Managing Director, Uptake for the PME Pharma Marketers’ Blog In this article, Maxine explains that if we want to reap the benefits of a strong brand, inspire our teams, and share the passion with our customers, we need to plan our tactics, programmes and the channels