Skip links

Tag: Pharmaceuticals

Brand planning in a world of digital transformation and AI

Welcome to Part Two of Uptake's new series 'Visionary Brand Planning: Embracing 2024 and Beyond' penned by our Pharma Brand Planning Experts. After delivering over 200 impactful brand plans for global pharmaceutical clients, Uptake’s healthcare consultants confidently profess to knowing a thing or two about what exceptional looks like in

Innovative transformation techniques for pharma brand planning impact

Welcome to Part One of Uptake's new series 'Visionary Brand Planning: Embracing 2024 and Beyond' penned by our Pharma Brand Planning Experts.   After delivering over 200 impactful brand plans for global pharmaceutical clients, Uptake’s healthcare consultants confidently profess to knowing a thing or two about what exceptional looks like

The Impact of Storytelling in Effective Pharmaceutical Marketing Communication

Innovative Impact Blog: The Impact of Storytelling in Effective Communication Authored by Maxine Smith, Managing Director and Amelia Hutchins, Marketing Communication Director, Uptake for PME Innovative Impact Blog. In this article for Pharma Market Europe, Maxine and Amelia highlight the significance of storytelling in pharmaceutical marketing, and how integrating it

Uptake celebrates a Communique Award win 2023

An evening of celebration accompanied by the recognition of the Communique Award for Agility and Flexibility. Our Managing Director, Maxine Smith had the honour of attending the awards on behalf of the entire Uptake team. We were delighted and filled with pride when we were announced as a winner at

Omnichannel Success Series, Part 4: The Power of Measurement and Agility

This four-part ‘Omnichannel Success’ series, created in collaboration with Uptake’s in-house omnichannel and digital healthcare experts, aims to demonstrate actionable ways to unlock the power of an omnichannel marketing strategy in the healthcare sector. With each part, we have included a free resource to help you shift from thoughts into
Pharma Brand Planning: 'The Red Thread'

Reimagining the pharma marketing process: Red Thread Brand Planning

Delve into 'The Red Thread' and it's impact on pharma marketing success! Uptake Strategies' Founder and CEO, Stephanie Hall, had the opportunity to join the PM Society's LinkedIn Live session, as part of their PM Talks Podcast series. Stephanie shared her global healthcare consultancy experience to explain the different types of