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Tag: omnichannel

The Impact of Storytelling in Effective Pharmaceutical Marketing Communication

Innovative Impact Blog: The Impact of Storytelling in Effective Communication Authored by Maxine Smith, Managing Director and Amelia Hutchins, Marketing Communication Director, Uptake for PME Innovative Impact Blog. In this article for Pharma Market Europe, Maxine and Amelia highlight the significance of storytelling in pharmaceutical marketing, and how integrating it

Omnichannel Success Series, Part 4: The Power of Measurement and Agility

This four-part ‘Omnichannel Success’ series, created in collaboration with Uptake’s in-house omnichannel and digital healthcare experts, aims to demonstrate actionable ways to unlock the power of an omnichannel marketing strategy in the healthcare sector. With each part, we have included a free resource to help you shift from thoughts into

Omnichannel Success Series, Part 1: The Evolution from Multichannel Strategies

Unleashing the Power of Omnichannel in Pharma: The Evolution from Multichannel Strategies. This four part 'Omnichannel Success' series, created in collaboration with Uptake's in-house omnichannel and digital healthcare consultancy experts, aims to demonstrate actionable ways to unlock of the power of an omnichannel marketing strategy in the healthcare sector. With

Embrace Imperfection: Conquer The Pharma Omnichannel Conundrum

Innovative Impact Blog: The Omnichannel Conundrum - Why Embracing Imperfection is Key to Success. Authored by Melissa Dagless, Global Head of Growth and Innovation, Uptake Strategies for PME Innovative Impact Blog. In this article for Pharma Market Europe, Melissa shares how we should challenge the pharmaceutical industry’s tendency towards perfectionism

Unleashing your Omnichannel confidence: Transforming pharma customer engagement

Innovative Impact Blog: Confidently Omnichannel - The Critical Role of Customer Engagement Authored by David Thwaites, Omnichannel Account Manager, Uptake Strategies for PME Impactful Innovation Blog. In this article for Pharma Market Europe, David Thwaites, explains the importance of delivering a true omnichannel experience to customers. He highlights that a
Healthcare Consultancy Unlocking the Key to Meaningful and Valued Omnichannel Connections in pharma.

Unlocking the Key to Meaningful and Valued Omnichannel Connections

Leading the way through the Omnichannel maze. As we strive to better engage with customers and personalise interactions, how can we make each connection more meaningful?  Authored by Maxine Smith, Managing Director, Uptake Strategies for Communiqué 51 Magazine. In this article, Maxine Smith, highlights within the healthcare industry, there is