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Tag: Melissa Dagless

Forged in Rare Diseases and Future-Ready

Why rare disease experience offers unparalleled value Authored by Melissa Dagless, Global Head of Growth and Innovation - Partner, Uptake for PM Group Worldwide Ltd, PME Magazine. If you ask many people which kinds of brands they’d most love to work with, chances are they will cite the big players

Building a pharma behaviour change survival kit

Making strategy stick Authored by Melissa Dagless, Global Head of Growth and Innovation, Uptake for PME Innovative Impact Blog. In this article for Pharma Market Europe, Melissa explores the challenges of implementing and sustaining behaviour change in pharmaceutical organisations and shares her expert insights and recommendations to craft actionable strategies

Embrace Imperfection: Conquer The Pharma Omnichannel Conundrum

Why Embracing Imperfection is Key to Success Authored by Melissa Dagless, Global Head of Growth and Innovation, Uptake Strategies for PME Innovative Impact Blog. In this article for Pharma Market Europe, Melissa shares how we should challenge the pharmaceutical industry’s tendency towards perfectionism and highlights how it can hinder progress