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Tag: Maxine Smith

The Impact of Storytelling in Effective Pharmaceutical Marketing Communication

Innovative Impact Blog: The Impact of Storytelling in Effective Communication Authored by Maxine Smith, Managing Director and Amelia Hutchins, Marketing Communication Director, Uptake for PME Innovative Impact Blog. In this article for Pharma Market Europe, Maxine and Amelia highlight the significance of storytelling in pharmaceutical marketing, and how integrating it
Healthcare Consultancy Unlocking the Key to Meaningful and Valued Omnichannel Connections in pharma.

Unlocking the Key to Meaningful and Valued Omnichannel Connections

Leading the way through the Omnichannel maze. As we strive to better engage with customers and personalise interactions, how can we make each connection more meaningful?  Authored by Maxine Smith, Managing Director, Uptake Strategies for Communiqué 51 Magazine. In this article, Maxine Smith, highlights within the healthcare industry, there is