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Tag: Maxine Smith

The secret of the superhuman is you and AI

The Secret of the Superhuman is you (and AI) Unlocking future-readiness with three essential human skills. Authored by Maxine Smith, Managing Director and Alexandra Fulford, Senior Principal, Uptake for PM Group Worldwide Ltd, PME Magazine. It can feel that the talk of artificial intelligence (AI)-driven change is everywhere, but the

The Impact of Storytelling in Effective Pharmaceutical Marketing Communication

Taking a human approach for bolder brand and portfolio narratives Authored by Maxine Smith, Managing Director and Amelia Hutchins, Marketing Communication Director, Uptake for PME Innovative Impact Blog. By anyone’s standards, storytelling has experienced a remarkable ascent within the marketing landscape since 2012. Prior to this, according to LinkedIn[1],, not

Unlocking the Key to Meaningful and Valued Omnichannel Connections

Leading the way through the Omnichannel maze   As we strive to better engage with customers and personalise interactions, how can we make each connection more meaningful?  Authored by Maxine Smith, Managing Director, Uptake Strategies for Communiqué 51 Magazine. In this article, Maxine Smith, highlights within the healthcare industry, there

Pharma Strategist’s Blog: The Health Paradigm Shift

Is it time to move away from 'changing the treatment paradigm' strategies? Authored by Maxine Smith, Managing Director, Uptake for the PME Pharma Strategists’ Blog In this article, Maxine discusses the treatment paradigm. Describing this level of change as a ‘treatment’ paradigm change does a disservice to the scale of