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Tag: launch plan

Pharma Marketers’ Blog: Be Prepared!

As we start our launch planning and activities, they can feel a bit like a lengthy expedition! Authored by Maxine Smith, Managing Director, Uptake for the PME Pharma Marketers' Blog In this article, Maxine highlighted the preparatory steps that some teams miss. These steps are understanding what launch excellence or

The Guide to Pharma Launch Excellence Success

Uptake’s Founder and CEO, Stephanie Hall, has compiled a 7-Part Launch Leaders’ how-to-guide, which you can read below. The Launch Leaders’ guide explores concepts from whether to delay or not delay a pharma launch, what the launch environment will look like in the next ‘normal’ in light of the COVID-19 pandemic,