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Tag: industry leading research

Building a pharma behaviour change survival kit

Making strategy stick Authored by Melissa Dagless, Global Head of Growth and Innovation, Uptake for PME Innovative Impact Blog. In this article for Pharma Market Europe, Melissa explores the challenges of implementing and sustaining behaviour change in pharmaceutical organisations and shares her expert insights and recommendations to craft actionable strategies

Seven steps to exceptional pharmaceutical launches

Why capability gaps and shortcuts are not an option Authored by Jo Lopez, Practice Principal, Launch Excellence and Early Commercialisation Lead, Uptake for PME Innovative Impact Blog. In this article for Pharma Market Europe, Jo explains how to strategically develop and leverage organisational capabilities to navigate the immense pressure and consequences

Mastering pharma brand planning in 2024+

Welcome to Part Three of Uptake's new series 'Visionary Brand Planning: Embracing 2024 and Beyond' penned by our Pharma Brand Planning Experts.   After delivering over 200 impactful brand plans for global pharmaceutical clients, Uptake’s healthcare consultants confidently profess to knowing a thing or two about what exceptional looks like

Brand planning in a world of digital transformation and AI

Welcome to Part Two of Uptake's new series 'Visionary Brand Planning: Embracing 2024 and Beyond' penned by our Pharma Brand Planning Experts. After delivering over 200 impactful brand plans for global pharmaceutical clients, Uptake’s healthcare consultants confidently profess to knowing a thing or two about what exceptional looks like in

Transformation techniques for brand planning impact

Welcome to Part One of Uptake's new series 'Visionary Brand Planning: Embracing 2024 and Beyond' penned by our Pharma Brand Planning Experts.   After delivering over 200 impactful brand plans for global pharmaceutical clients, Uptake’s healthcare consultants confidently profess to knowing a thing or two about what exceptional looks like

The Impact of Storytelling in Effective Pharmaceutical Marketing Communication

Taking a human approach for bolder brand and portfolio narratives Authored by Maxine Smith, Managing Director and Amelia Hutchins, Marketing Communication Director, Uptake for PME Innovative Impact Blog. By anyone’s standards, storytelling has experienced a remarkable ascent within the marketing landscape since 2012. Prior to this, according to LinkedIn[1],, not