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Tag: industry leading research

Uptake Celebrates International Women’s Day 2023

Join Uptake in celebrating International Women's Day. Uptake Strategies is a proud female-led company committed to driving positive change within the pharma and biotech industry. We are happy to support International Women’s Day by celebrating women’s achievements, raising awareness, and showcasing the action we have taken to drive gender parity,

Innovative Impact Blog: Brand Planning in uncertain times

In these uncertain times, plan for the actions you may never take for brand planning success. Authored by Melissa Dagless, Head of Growth and Innovation, Uptake Strategies for the PME Innovative Impact series. In this article for Pharma Market Europe, Melissa Dagless, highlights the importance of developing a culture of
Pharma Brand Planning: 'The Red Thread'

Reimagining the pharma marketing process: Red Thread Brand Planning

Connect the dots in your Pharma Brand Plan with 'The Red Thread.' Uptake Strategies' Founder and CEO, Stephanie Hall, had the pleasure of speaking at the PM Society’s Learning and Development Group Seminar, hosted at The Royal Society of Medicine. The event was an amazing opportunity for pharmaceutical professionals to

Pharma Strategist’s Blog: Developing a Portfolio Strategy

Approaches to portfolio strategy have become more holistic across the healthcare industry, but what are the benefits for business? Authored by Maxine Smith, Managing Director, and Strategic Consultant Laura Fontana Sabatini, Uptake Strategies for the PME Pharma Strategists’ Blog In this article for Pharma Market Europe, Managing Director, Maxine, and