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Tag: healthcare marketing strategies

Building a pharma behaviour change survival kit

Innovative Impact Blog: Building a behaviour change survival kit - making strategy stick Authored by Melissa Dagless, Global Head of Growth and Innovation, Uptake for PME Innovative Impact Blog. In this article for Pharma Market Europe, Melissa explores the challenges of implementing and sustaining behaviour change in pharmaceutical organisations and

Seven steps to exceptional pharmaceutical launches

Innovative Impact Blog: Learning from the best - seven steps to exceptional pharmaceutical launches Why capability gaps and shortcuts are not an option Authored by Jo Lopez, Practice Principal, Launch Excellence and Early Commercialisation Lead, Uptake for PME Innovative Impact Blog. In this article for Pharma Market Europe, Jo explains

Mastering pharma brand planning in 2024+

Welcome to Part Three of Uptake's new series 'Visionary Brand Planning: Embracing 2024 and Beyond' penned by our Pharma Brand Planning Experts.   After delivering over 200 impactful brand plans for global pharmaceutical clients, Uptake’s healthcare consultants confidently profess to knowing a thing or two about what exceptional looks like

Brand planning in a world of digital transformation and AI

Welcome to Part Two of Uptake's new series 'Visionary Brand Planning: Embracing 2024 and Beyond' penned by our Pharma Brand Planning Experts. After delivering over 200 impactful brand plans for global pharmaceutical clients, Uptake’s healthcare consultants confidently profess to knowing a thing or two about what exceptional looks like in

Transformation techniques for brand planning impact

Welcome to Part One of Uptake's new series 'Visionary Brand Planning: Embracing 2024 and Beyond' penned by our Pharma Brand Planning Experts.   After delivering over 200 impactful brand plans for global pharmaceutical clients, Uptake’s healthcare consultants confidently profess to knowing a thing or two about what exceptional looks like

The Impact of Storytelling in Effective Pharmaceutical Marketing Communication

Innovative Impact Blog: The Impact of Storytelling in Effective Communication Authored by Maxine Smith, Managing Director and Amelia Hutchins, Marketing Communication Director, Uptake for PME Innovative Impact Blog. In this article for Pharma Market Europe, Maxine and Amelia highlight the significance of storytelling in pharmaceutical marketing, and how integrating it