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Tag: Caroline Horwood

Medical Affairs strategies in 2024: Mind the (digital) gap

Medical Affairs strategies in 2024: Mind the (digital) gap  Five essential considerations for future-centric Medical Affairs teams Authored by Karen Willand, Senior Principal, Uptake. Living in a world of rapid technological change means that we have become used to learning about, and ‘playing’ with new advancements. Take generative AI, for

Medical Affairs – The Future Strategists Of The Pharma Industry?

Delivering value through strategic leadership, insights and scientific exchange Authored by Caroline Horwood, Practice Principal and Medical Affairs Expert With the needs of the healthcare environment continuing to evolve at speed, many pharma / biotech companies have been redefining how to deliver improved patient outcomes with acceptable economic value across