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Tag: Brand Planning

Innovative Impact Blog: Brand Planning in uncertain times

In these uncertain times, plan for the actions you may never take for brand planning success Authored by Melissa Dagless, Head of Growth and Innovation, Uptake Strategies for the PME Innovative Impact series. In this article for Pharma Market Europe, Melissa Dagless, highlights the importance of developing a culture of

Pharma Marketers’ Blog: Segmentation – Are We Missing the Mark?

Authored by Maxine Smith, Managing Director, Uptake for the PME Pharma Marketers’ Blog. Within this article, Maxine poses the question, ‘Why should we be using segmentation, and what should we be looking for to know that we are getting it right?’ Maxine highlights that to deliver effective omnichannel campaigns, we

Pharma Marketers’ Blog: How Strong Is Your Brand?

Authored by Maxine Smith, Managing Director, Uptake for the PME Pharma Marketers’ Blog In this article, Maxine explains that if we want to reap the benefits of a strong brand, inspire our teams, and share the passion with our customers, we need to plan our tactics, programmes and the channels

XFT Chaos in your Brand Team?

Authored by Maxine Smith. As many of you may be kicking off your cross-functional brand team (XFT) approach to brand planning for 2019, we thought you would like to see the Uptake Strategies “10 ways to build a high performing XFT”, based on our years of experience working with healthcare