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Tag: Brand Planning

XFT Chaos in your Brand Team?

Authored by Maxine Smith. As many of you may be kicking off your cross-functional brand team (XFT) approach to brand planning for 2019, we thought you would like to see the Uptake Strategies “10 ways to build a high performing XFT”, based on our years of experience working with healthcare

Selling Your Brand Plan to Senior Management

Autumn is here and many of you will be finalising your 2017 brand plans. Following on from our tips to running a great brand planning meeting, we are now sharing with you our guide on selling your brand plan to Senior Management. Before you reach the presentation stage, ask yourself