10 metrics to avoid when creating your Brand Plan! As part of our Brand Planning Week focus, we are sharing our view of the worst KPIs to include when planning your pharmaceutical brand strategy. We call these “vanity metrics”! They are generally reliant on past experience and are easy to
Authored by Maxine Smith. As many of you may be kicking off your cross-functional brand team (XFT) approach to brand planning for 2019, we thought you would like to see the Uptake Strategies “10 ways to build a high performing XFT”, based on our years of experience working with healthcare
Autumn is here and many of you will be finalising your 2017 brand plans. Following on from our tips to running a great brand planning meeting, we are now sharing with you our guide on selling your brand plan to Senior Management. Before you reach the presentation stage, ask yourself
Brand planning season is upon us and we have developed some quick tips to ensure you get the very best out of your brand planning meetings. View the first in our series of Uptake Quick Tips below!