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Tag: Brand Planning

Mastering pharma brand planning in 2024+

Welcome to Part Three of Uptake's new series 'Visionary Brand Planning: Embracing 2024 and Beyond' penned by our Pharma Brand Planning Experts.   After delivering over 200 impactful brand plans for global pharmaceutical clients, Uptake’s healthcare consultants confidently profess to knowing a thing or two about what exceptional looks like

Brand planning in a world of digital transformation and AI

Welcome to Part Two of Uptake's new series 'Visionary Brand Planning: Embracing 2024 and Beyond' penned by our Pharma Brand Planning Experts. After delivering over 200 impactful brand plans for global pharmaceutical clients, Uptake’s healthcare consultants confidently profess to knowing a thing or two about what exceptional looks like in

Transformation techniques for brand planning impact

Welcome to Part One of Uptake's new series 'Visionary Brand Planning: Embracing 2024 and Beyond' penned by our Pharma Brand Planning Experts.   After delivering over 200 impactful brand plans for global pharmaceutical clients, Uptake’s healthcare consultants confidently profess to knowing a thing or two about what exceptional looks like

Reimagining the pharma marketing process: Red Thread Brand Planning

Delve into 'The Red Thread' and it's impact on pharma marketing success! Uptake Strategies' Founder and CEO, Stephanie Hall, had the opportunity to join the PM Society's LinkedIn Live session, as part of their PM Talks Podcast series. Stephanie shared her global healthcare consultancy experience to explain the different types of

Uptake unveils a bold, refreshed brand identity

The same exceptional team. The same exceptional service. Refreshed. 17th April 2023 marks a momentous day for Uptake, the day we proudly unveil our refreshed brand identity. For 18 years, we have been providing exceptional healthcare consultancy services to pharma and biotech clients worldwide. And now, we believe it’s the

Pharma Brand Planning in Uncertain Times: Synergies and Cost Transformation

Navigating Uncertainty: Finding Synergies and Cost Transformation as part of the Pharma Brand Planning Process Simon Hall, Head of Finance, Legal and Technology, Uptake Strategies Across the pharmaceutical and biotech industry, financial planning and cost efficiencies are critical components of brand planning, especially during times of uncertainty. The industry is

Joyful Agility: HR’s Transformational Role in Times of Change

From Uncertainty to Joyful Agility: HR's Transformational Role in Times of Change Chelsea Foxwell, Head of People and Operations, Uptake Strategies  As we navigate the ever-changing landscape of business, it's essential that HR leaders embrace and encourage agility and boldness. Melissa Dagless, Head of Growth and Innovation at Uptake Strategies