Tag: blog

How the team’s capabilities need to evolve to deliver successful strategies in a changing and uncertain world Authored by Maxine Smith, Managing Director, Uptake Strategies for the PME Pharma Marketers' Blog The start of the New Year brings with it all sorts of good intentions. We faithfully promise ourselves that

If 2021 was the year of omnichannel, what should we be looking at as the next big change? Authored by Maxine Smith, Managing Director, Uptake Strategies for the PME Pharma Marketers' Blog In this article, Maxine congratulates the winning entry – Allergan Aesthetics, an AbbVie company with support from Makara

We need that different viewpoint, that critical thinking, that guidance to help keep us challenged, focused and relevant Authored by Maxine Smith, Managing Director, Uptake Strategies for the PME Pharma Marketers’ Blog In this article, Maxine notes that the pharma industry doesn’t work in isolation. Various external stakeholders and experts

Why we should be using segmentation and what we should be looking for to know that we are getting it right Authored by Maxine Smith, Managing Director, Uptake Strategies for the PME Pharma Marketers’ Blog Within this article, Maxine poses the question, ‘Why should we be using segmentation, and what

Is your brand still working hard and being translated consistently? Authored by Maxine Smith, Managing Director, Uptake Strategies for the PME Pharma Marketers’ Blog In this article, Maxine explains that if we want to reap the benefits of a strong brand, inspire our teams, and share the passion with our