Tag: blog

Understanding the five mistakes to avoid in order to ensure brand success Authored by Maxine Smith, Managing Director, Uptake Strategies for the PME Pharma Strategists’ Blog In this article for Pharma Market Europe, Maxine shares her five ‘deadly sins’ to avoid when considering the competitive landscape. She explores in detail

Storytelling is one of the main things that makes us human. Authored by Maxine Smith, Managing Director, and Senior Strategy Consultant, Caroline Horwood, Uptake Strategies for the PME Pharma Strategists’ Blog The ability to create and share stories generates empathy, connections, and a sense of purpose. It also helps us

Approaches to portfolio strategy have become more holistic across the healthcare industry, but what are the benefits for business? Authored by Maxine Smith, Managing Director, and Strategic Consultant Laura Fontana Sabatini, Uptake Strategies for the PME Pharma Strategists’ Blog In this article for Pharma Market Europe, Managing Director, Maxine, and

Is it time to move away from 'changing the treatment paradigm' strategies? Authored by Maxine Smith, Managing Director, and Strategic Consultant, Alexandra Fulford, Uptake Strategies for the PME Pharma Strategists’ Blog In this article, Maxine and Alexandra discuss the treatment paradigm. Describing this level of change as a ‘treatment’ paradigm

The language we use at work has changed dramatically over the last couple of years. Terms such as ‘sprint’, ‘waterfall’ and ‘scrum’ have filtered through from the tech industry and it is rare to go a week without the mention of ‘Agile’.  Authored by Maxine Smith, Managing Director, and Global

Why omnichannel, fast-forwarded by the pandemic and technological change, now needs to be driven by strategy and people Authored by Maxine Smith, Managing Director, and Senior Consultant, Alexandra Fulford, Uptake Strategies for the PME Pharma Strategists’ Blog In this article, Maxine and Alexandra discuss the difference between omnichannel and multichannel,

As we start our launch planning and activities, they can feel a bit like a lengthy expedition! Authored by Maxine Smith, Managing Director, Uptake Strategies for the PME Pharma Marketers' Blog In this article, Maxine highlighted the preparatory steps that some teams miss. These steps are understanding what launch excellence

Pausing to question the data being used to inform decisions is invaluable in creating better strategy Authored by Maxine Smith, Managing Director, Uptake Strategies for the PME Pharma Marketers' Blog In this article, Maxine noted that if we are to develop innovative and competitive strategies, we need to commit the

The need for a comprehensive customer experience strategy Authored by Maxine Smith, Managing Director, Uptake Strategies for the PME Pharma Marketers' Blog In this article, Maxine highlights that the customer experience strategy needs to reflect the values of the company, the essence of the brand, and the expectations of the

Adopting varied perspectives on health management can benefit a wider range of people Authored by Maxine Smith, Managing Director, Uptake Strategies for the PME Marketers' Blog In this article, Maxine notes that most of us will work across the main life-cycle stages of a product at some point in our