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Pharma Strategist’s Blog: Developing a Portfolio Strategy

Authored by Maxine Smith, Managing Director, and Strategic Consultant Laura Fontana Sabatini, Uptake Strategies for the PME Pharma Strategists’ Blog In this article for Pharma Market Europe, Managing Director, Maxine, and Senior Consultant, Laura, share the benefits of portfolio strategy for business. Maxine explains how developing a portfolio strategy can

Pharma Strategist’s Blog: The Health Paradigm Shift

Is it time to move away from 'changing the treatment paradigm' strategies? Authored by Maxine Smith, Managing Director, Uptake for the PME Pharma Strategists’ Blog In this article, Maxine discusses the treatment paradigm. Describing this level of change as a ‘treatment’ paradigm change does a disservice to the scale of