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Tag: Alexandra Fulford

The secret of the superhuman is you and AI

The Secret of the Superhuman is you (and AI) Unlocking future-readiness with three essential human skills. Authored by Maxine Smith, Managing Director and Alexandra Fulford, Senior Principal, Uptake for PM Group Worldwide Ltd, PME Magazine. It can feel that the talk of artificial intelligence (AI)-driven change is everywhere, but the

Brand planning in a world of digital transformation and AI

Welcome to Part Two of Uptake's new series 'Visionary Brand Planning: Embracing 2024 and Beyond' penned by our Pharma Brand Planning Experts. After delivering over 200 impactful brand plans for global pharmaceutical clients, Uptake’s healthcare consultants confidently profess to knowing a thing or two about what exceptional looks like in