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Strategy

Are you clear on the strategic decisions that need to be made for your brand to accelerate growth?

Creating aligned, focused strategies is essential for short and longer-term growth and profitability across the full lifecycle of the brand, and in the face of significant competitor or environmental change.

We are experienced in providing strategic advice, whether at early or late phase, in development of your plans or at different stages of the lifecycle. We can help you to determine whether your different functional strategies are aligned and integrated into your overall brand or portfolio strategy.

By providing challenge, innovation and diligence, we can support your global and local teams to create a winning strategy.

Early Commercialisation Strategy

Facilitating aligned clinical, commercial, access and medical decisions at the earliest phases of commercialisation; managing different indications, prioritising different assets to support key R&D decision gates.

Franchise / Portfolio Strategy

Defining the vision, objectives, synergies and portfolio prioritisation to optimise resource allocation to drive short and long-term portfolio performance.

Competitive Strategy

Creation of competitive positioning, differentiation, messaging, tactics and chess-gaming strategies and team workshops.

Branding Strategy

Bring your healthcare brand to life with external and internal audiences creating a compelling brand personality, purpose, values, lexicon, translation, and engagement tactics to transform your brand’s performance.

Positioning and Differentiation Strategy

Creation of insight-led positioning and value proposition statements to guide a brand’s strategic communications with strong emotional and rational differentiation.

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  • Insight mining and strategic implications

  • Patient and HCP journey mapping

  • Competitive readiness and strategy

  • Segmentation, Positioning and differentiation

  • Customer experience and channel management