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Pharma Brand Planning

Collaborating with the world’s leading pharma and biotech companies, to deliver bespoke consultancy across the pharmaceutical lifecycle, spanning planning, strategy, capability and launch.

Do you want to create seamless, customer-centric planning approaches?

It is becoming increasingly critical for pharmaceutical teams to think differently and foster innovation in planning, while limiting the resources required. Uptake brings exceptional strategic challenge to reinvigorate brand plans, streamlining the process to reduce the time demand, while enabling focused input and discussion.

Using robust planning frameworks which protect time for strategic, purposeful, and cross-functional collaboration, Uptake unlocks new strategic options, redefining the planning process, and drivingmeasurable business impact.

The Uptake team understands the pressure of brand planning, having built significant direct experiencein senior industry roles, and we are selected by top pharmaceutical organisations as partner of choice for over 100 planning projects each year.

Let’s create robust and purposeful brand plans. Together.

Brand Planning

Strategic operational, brand or customer plans are our lifeblood: we can coach, co-create, challenge, mentor and facilitate robust plans for your brand or portfolio, delivering quantifiable business growth.

Omnichannel Planning

Leverage our channel preference, selection and customer journey models to deliver sustainable and impactful behaviour change and a superior customer experience across company and brand touch points.

Brand Performance

Is your newly launched, growth or mature brand flatlining? We’ll perform a deep dive strategic and operational review and make practical recommendations with KPIs on how to optimise and return to growth.

Visit our planning case studies

Ready to be inspired? Unlock Visionary Brand Planning: Uptake’s actionable pharmaceutical brand planning thought leadership and tools.

In this multi-part download, experts from across the consultancy have shared their evidence- and experience-based insights to tackle the most pressing considerations for those investing in brand planning in 2024 and beyond.

Gain access to three articles, along with an interactive impact evaluation self-assessment form and our ‘Pitfall Persona’ game to engage your team.

Unlock Visionary Brand Planning

Transformative planning consultancy

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Launch planning – strategic and tactical
Brand / Business planning – strategic and tactical
Scenario and risk planning
Medical team planning
Sales force, account and territory planning
Stakeholder and customer experience insights and training
Customer engagement benchmarking, metrics and measurement

Client feedback

“I really appreciate Uptake’s collaboration, expertise, and overall project management. You are doing such a great job with managing the sessions and keeping us on the track with all requests and changes. Everyone recognizes the value you are bringing to the table, and we appreciate it very much. THANK YOU for everything you are doing.”

– Associate Director, Oncology Marketing

Thought Leadership