Services - Planning & Strategy
Planning at strategic, operational, multichannel and customer-centric levels is a critical component of organizational effectiveness.
With experience across the industry, we can provide you with some robust challenge and innovative approaches to create strategies and brand plans with measurable business impact.
COMPETITIVE STRATEGY
Creation of competitive positioning, differentiation, messaging, tactics and chess-gaming strategies and team workshops
BRAND PLANNING
Strategic operational, brand or customer plans are our life-blood: we can coach, co-create, challenge, mentor and facilitate robust plans for your brand or portfolio, delivering measurable business growth
MULTICHANNEL PLANNING
Leverage our channel preference, selection and customer journey models to deliver sustainable behavioural change and a superior customer experience across company and brand touch-points
BRAND PERFORMANCE
Is your newly launched, growth or mature brand flat-lining? We’ll perform a deep dive strategic and operational review and make practical recommendations with KPIs on how to return your brand to growth
STRATEGY BRANDING
Bring your healthcare brand to life with external and internal audiences creating a compelling brand personality, purpose, values, lexicon, translation and engagement tactics to transform your brand’s performance
Business Impact: Pharmaceuitcal Planning & Strategy
- 87-95% satisfaction and recommendation rates for a global brand planning workshop programme
- Local brand planning and strategy project resulted in a new positioning which was adopted globally within 6 months
- Medical affairs planning project led to the creation of 8 medical affairs plans aligned to brand strategic imperatives and delivering new evidence, claims, publications and Scientific Thought Leader engagement activities
