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Pharma Brand Planning

Collaborating with the world’s leading pharma and biotech companies, to deliver bespoke consultancy across the pharmaceutical lifecycle, spanning planning, strategy, capability and launch.

Do you want to create seamless, customer-centric planning approaches?

The Uptake Team supports many of the world’s leading pharmaceutical organisations with pharma brand planning at strategic, operational and omnichannel levels, as a critical component of cross-functional organisational effectiveness.

Our innovative approaches will challenge you to stimulate new ways of thinking when creating tactics and brand plans. Our stakeholder and customer engagement expertise across HCPs, patients, and payers can unlock insights, driving deeper understanding for data-led plans, with measurable business impact.

To date, we have delivered over 200 brand plans. The impact of our planning work, paired with the way we deliver it, have led to us working with many of our clients for over a decade. We have been recognised with the Excellence in Pharma Brand Management Award at the Pharmaceutical Market Excellence Awards.

Brand Planning

Strategic operational, brand or customer plans are our lifeblood: we can coach, co-create, challenge, mentor and facilitate robust plans for your brand or portfolio, delivering quantifiable business growth.

Omnichannel Planning

Leverage our channel preference, selection and customer journey models to deliver sustainable and impactful behaviour change and a superior customer experience across company and brand touch points.

Brand Performance

Is your newly launched, growth or mature brand flatlining? We’ll perform a deep dive strategic and operational review and make practical recommendations with KPIs on how to optimise and return to growth.

Visit our planning case studies

Ready to be inspired? Unlock Visionary Brand Planning: Uptake’s actionable pharmaceutical brand planning thought leadership and tools.

In this multi-part download, experts from across the consultancy have shared their evidence- and experience-based insights to tackle the most pressing considerations for those investing in brand planning in 2024 and beyond.

Gain access to three articles, along with an interactive impact evaluation self-assessment form and our ‘Pitfall Persona’ game to engage your team.

Unlock Visionary Brand Planning

Transformative planning consultancy

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Launch planning – strategic and tactical
Brand / Business planning – strategic and tactical
Scenario and risk planning
Medical team planning
Sales force, account and territory planning
Stakeholder and customer experience insights and training
Customer engagement benchmarking, metrics and measurement

Client feedback

“I really appreciate Uptake’s collaboration, expertise, and overall project management. You are doing such a great job with managing the sessions and keeping us on the track with all requests and changes. Everyone recognizes the value you are bringing to the table, and we appreciate it very much. THANK YOU for everything you are doing.”

– Associate Director, Oncology Marketing

Thought Leadership