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Accelerating the uptake of new brands, with impactful, innovative launches

Huge pharmaceutical industry shifts and challenges in the environment mean organisations must achieve more, with less. Uptake’s rich expertise inspires and guides high performing teams to exceed launch goals – maximising patient benefits and revenue generation from new assets, through harnessing the science, rigorous planning, and impactful innovation.

A successful launch is a transformative journey from early commercialisation to post-launch optimisation. Through careful assessment of your current capabilities against our ‘seven levers of launch excellence’, and by placing emphasis on achieving a cohesive red thread, connecting strategy, planning, and implementation, we prioritise an interconnected approach for success.

Uptake team’s top-tier consultants with hands-on industry launch leadership experience have delivered over 250 launches in the last three years, in partnership with world-leading pharmaceutical organisations across a range of therapy areas, globally and regionally.

Let’s deliver impactful, innovative launches. Together.

Your partners in launch

Meet your team of expert healthcare consultants

Having spent many years working in senior roles in the pharmaceutical industry and in consulting, the Uptake team are ready to take on your most critical launch challenges.

Jo Lopez

Practice Lead

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Shannon te Roller

Senior Principal

Connect with Shannon

Debbie Lough

Senior Principal

Connect with Debbie

Natalie Dale

Senior Principal

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What We Do

Launch frameworks

Launch capabilities benchmarking

Competitive launch landscape assessment

Launch strategy

Market sequencing

Critical path to launch and scenario planning

Launch team resourcing, activation and mentoring

Go to market models and archetyping

Launch readiness tracking

Customer engagement and omnichannel strategy

Launch project management

Launch performance diagnostic and learnings

How else can Uptake inspire exceptional performance in your organisation?

Discover our other areas of expertise

Thought leadership articles

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Ready to level up?

In this multi-part guide, experts from across the consultancy have shared their insights, firmly grounded in evidence and experience, along with actionable steps to set you on a streamlined path to pharma launch success.

Once you have read the articles, we invite you to use our new benchmarking tool, based on the ‘seven levers of Launch Excellence’ – LExLevel Pulse.

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What our clients say

Case Studies

Past projects, inspiring exceptional performance in world-leading pharma and biotech organisations, to positively impact patients’ lives.

A robust, actionable strategy for an exceptional EU launch


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Engaging and impactful US Launch Excellence capability programme


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Strategic pre-launch omnichannel integration for brand success


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Let’s deliver impactful, innovative launches. Together.