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Maximising the value of assets, with future-focused early commercialisation

Now more than ever, ambitious pharmaceutical leaders are prioritising optimisation of the lifecycle value of assets. Uptake’s unique position enables us to partner with organisations to deliver this, through identifying and embedding the strongest possible positioning, differentiation and access through the launch of all indications, as part of the lifecycle strategy, early in the development process. Our tailor-made process starts with the end in mind, embedding goals early for optimal positioning and value across the globe for prescribers, payers and patients, as well as the company.

We have guided and challenged over 36 robust early commercialisation strategies with world leading cross-functional teams across complex therapy areas in the last 12 months alone.

Let’s succeed with a future-focused vision. Together.

Your partners in early commercialisation

Meet your team of expert healthcare consultants

Having spent many years working in senior roles in the pharmaceutical industry and in consulting, the Uptake team are ready to take on your most critical early commercialisation challenges.

Jo Lopez

Practice Lead

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Simon Turner 

Senior Principal

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Debbie Lough

Senior Principal

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Maxine Smith

Managing Director

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What We Do

Early commercialisation frameworks

Scientific narrative

Future competitive landscape assessment

Launch market assumptions and unmet needs

Disease portfolio and asset vision / strategy

Scenario planning

Target product profiles and optimising study design

Competitive positioning

Indication and market sequencing

Stakeholder value propositions

Access, reimbursement and pricing strategy assumptions

Funding strategy

Integrated evidence generation planning

How else can Uptake inspire exceptional performance in your organisation?

Discover our other areas of expertise

Thought leadership articles

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Explore our Library

Read insightful thought leadership articles, resource packs, and exclusive tools designed to help you achieve success. Discover the latest industry insights from Uptake’s team of seasoned experts, covering critical topics across our diverse healthcare consultancy specialties.

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What our clients say

Case Studies

Past projects, inspiring exceptional performance in world-leading pharma and biotech organisations, to positively impact patients’ lives.

Strategic pre-launch omnichannel integration for brand success


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Strategic brand planning to drive uptake in a crowded market


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A robust, actionable strategy for an exceptional EU launch


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Engaging and impactful US Launch Excellence capability programme


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Let’s succeed with a future-focused vision. Together.