Services - Marketing Affairs Capability
Organisations that invest in marketing, commercial, and medical affairs capabilities demonstrate improvements in internal employee engagement, efficiency, profitability, customer loyalty, competitive advantage, innovation, patient-centricity, and growth.
Our award-winning workshops support pharmaceutical and biotech marketers in translating the theory into practice, developing brand strategies driven by in-depth customer insight and competitor awareness.
The outstanding value delivered and business results driven by our expertise have been recognised with the Capability Development Award at the Pharmaceutical Market Excellence Awards 2013.
We always ensure the programmes, processes, and sessions are closely aligned to existing company processes and culture and have strong practical application to your company’s brands.
COMMERCIAL CAPABILITY ASSESSMENT
Using healthcare competency assessment tools and case studies, we can help you assess and benchmark your organisation’s marketing, launch, commercial and medical affairs capabilities
COMMERCIAL EXCELLENCE TRAINING
At a global, regional or brand team level, we can design, deliver and measure industry-leading capability programmes utilising internal best practices and industry and pan-industry best practices
MEDICAL EXCELLENCE TRAINING
Medical team effectiveness is increasingly recognised as critical to success – we can partner with medical teams to help build their skills in medical planning, strategy and launch
COMMERCIAL EXCELLENCE STRATEGY
Commission us to diagnose, design and deliver a transformational commercial excellence programme with global, regional or local audiences, multiple channels and delivering measurable business impact
COMMERCIAL EXCELLENCE MEASUREMENT
Measurement sits at the heart of what we do; we support healthcare teams in building their capabilities in strategic, operational, channel and customer measurement to aid decision-making and accelerate brand uptake
Business Impact
- 33% increase in marketing capabilities for a China marketing team following a 12 month marketing excellence programme
- 25% increase in multichannel marketing capabilities across 25 countries following a train-the-trainer programme
- Promotional effectiveness and measurement workshop led to elimination of £600k of under-performing marketing programmes with immediate profitability increase for business unit
