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Capability

Do you need support translating theory into practice, developing brand strategies driven by in-depth customer insight, and competitor awareness?

Organisations that invest in capability areas create outstanding value in internal employee engagement, efficiency, profitability, customer loyalty, competitive advantage, innovation and growth.

We can help you build foundations and offer bespoke ways of working aligned to your company culture, using our range of award-winning workshops, and experience collaborating with pharmaceutical and biotech marketeers.

Our business results driven by our expertise have been recognised with the Capability Development Award at the Pharmaceutical Market Excellence Awards 2013 & 2020.

Commercial Capability Assessment

Using healthcare competency assessment tools and case studies, we can help you assess and benchmark your organisation’s marketing, launch, commercial and medical affairs capabilities.

Commercial Excellence Training

At a global, regional or brand team level, we can design, deliver and measure industry-leading capability programmes utilising internal best practices and industry and pan-industry approaches.

Medical Affairs Excellence Training

Medical team effectiveness is increasingly recognised as critical to success – we can partner with medical teams to help build their skills in medical planning, strategy and launch.

Commercial Excellence Strategy

Commission us to diagnose, design and deliver a transformational commercial excellence programme with global, regional or local audiences, multiple channels and delivering measurable business impact.

Positioning and Differentiation Strategy

Creation of insight-led positioning and value proposition statements to guide a brand’s strategic communications with strong emotional and rational differentiation.

Workshop menu

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  • Medical team strategy, planning, core skills

  • Launch Excellence: principles and practice

  • Marketing Excellence: marketing analysis, strategy and measurement

  • Brand/Business Planning Excellence: cross-functional team expertise across the A-Z of planning

  • Omnichannel and multichannel strategy, tactics and measurement