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Capability

Collaborating with the world’s leading pharma and biotech companies, to deliver bespoke consultancy across the pharmaceutical lifecycle, spanning planning, strategy, capability and launch.

Do you need support translating theory into practice, developing brand strategies driven by in-depth customer insight, and competitor awareness?

Healthcare organisations that invest in capability areas create outstanding value in internal employee engagement, efficiency, profitability, customer loyalty, competitive advantage, innovation and growth.

We can help you build foundations and offer bespoke ways of working aligned to your company culture, using our range of award-winning workshops, tailored online training courses, and experience collaborating with pharmaceutical and biotech marketeers.

Our business results driven by our expertise have been recognised multiple times with the Capability Development Award at the Pharmaceutical Market Excellence Awards.

Commercial Capability Assessment

Using proven healthcare competency assessment tools and case studies, we can help you assess your organisation’s marketing, launch, commercial and medical affairs capabilities, benchmarked against the wider industry. 

Omnichannel Capability Development

Our omnichannel customer engagement experts can develop your processes and capabilities, supporting with bespoke channel or process training, change management programmes, or leadership training, including HCP-specific social media skills.

Commercial Excellence Training

Whether at a global, regional or brand team level, our award-winning team can design, deliver and measure industry-leading capability programmes for you, utilising internal best practices,  industry, and pan-industry approaches.

Medical Affairs Excellence Training

Medical team effectiveness is increasingly recognised as critical to success – we can partner with medical teams to help build their skills in medical planning, strategy and launch.

Commercial Excellence Strategy

Diagnosis, design and delivery of transformational commercial excellence programmes with global, regional or local audiences and multiple channels that deliver measurable impact.

Positioning and Differentiation Strategy

Creation of insight-led positioning and value proposition statements to guide a brand’s strategic communications with strong emotional and rational differentiation.

Visit our capability case studies

Inspiring Exceptional Capability

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Medical team strategy, planning, core skills
Launch Excellence: principles and practice
Marketing Excellence: marketing analysis, strategy and measurement
Brand / Business Planning Excellence: cross-functional team expertise across the A-Z of planning
Omnichannel and customer engagement strategy, tactics and measurement

Thought Leadership

Mastering the Art of Rare Disease Launches: Your Guide to Success
Medical Affairs strategies in 2024: Mind the (digital) gap
The secret of the superhuman is you and AI