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Case Study

Pre-launch Omnichannel integration

Client: UK specialist pre-launch brand

The Uptake Approach to the Challenge

The Challenge

A UK specialist pre-launch brand was just weeks from its anticipated launch date when a minor legal issue pushed the launch back by a period of two months.

The UK leadership team approached Uptake and asked them to work alongside the Brand and KAM teams on any future launch preparations. Accordingly, the Uptake team was tasked with ensuring that all final launch preparations were completed, mitigating the impact of the delay, and maintaining KAM engagement and motivation levels.

An approach that inspires

The Uptake team adopted a highly structured approach to the launch preparation initiative. Our team took several strategic steps to ensure the successful completion of the client’s project launch.


  • The Uptake team worked alongside the cross-functional team to develop detailed touchpoint maps and align all activities scheduled for the first 100 days following the launch
  • Each activity was refined so that it had a clear goal and a way to assess its impact
  • Each KAM used an overall touchpoint plan to develop a specific account and key customer journey plan and outline how progress would be monitored
  • Any duplicate activities were removed, and gaps were identified

Outcomes that drive uptake

The Uptake team enabled this specialist cross-functional team to:

  • develop a customer touchpoint map
  • align all post-launch plan activities to the touchpoints
  • refine the activities at a customer and account level
  • track and iterate the activities based on uptake

Together, we achieved

Catalogue of the main project outcomes:

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