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Case Study

Pre-launch Omnichannel integration

Client: UK specialist pre-launch brand

The challenge

UK specialist pre-launch brand weeks away from anticipated launch when minor legal issue pushed launch back by 2 months.

Uptake Strategies tasked by UK leadership team to work with Brand and KAM teams to ensure all final launch preparations were complete and to minimise impact of delay and maintain KAM engagement and motivation levels.

Our approach

The approach

Uptake Strategies worked with the full cross-functional team to develop detailed touchpoint maps and align all activities planned for first 100 days post-launch to map

Each activity was refined to have a clear goal and a way to assess impact

Each KAM used an overall touchpoint plan to develop a specific account and key customer journey plan and how progress would be monitored

Duplicate activities were removed, and gaps identified

The outcome

The outcome

KAM engagement to launch increased by 23% during delay

UK launch was most successful country level launch across the company

Brand in UK became market leader 1 year post launch

Driving Uptake

Driving Uptake

Uptake Strategies enabled this specialist cross-functional team to:

develop a customer touchpoint map

align all post-launch plan activities to the touchpoints

refine this at a customer and account level

track and iterate based on uptake