UK specialist pre-launch brand weeks away from anticipated launch when minor legal issue pushed launch back by 2 months.
Uptake Strategies tasked by UK leadership team to work with Brand and KAM teams to ensure all final launch preparations were complete and to minimise impact of delay and maintain KAM engagement and motivation levels.
Uptake Strategies worked with the full cross-functional team to develop detailed touchpoint maps and align all activities planned for first 100 days post-launch to map
Each activity was refined to have a clear goal and a way to assess impact
Each KAM used an overall touchpoint plan to develop a specific account and key customer journey plan and how progress would be monitored
Duplicate activities were removed, and gaps identified
Uptake Strategies enabled this specialist cross-functional team to:
develop a customer touchpoint map
align all post-launch plan activities to the touchpoints
refine this at a customer and account level
track and iterate based on uptake