A global commercial excellence team, supported by Uptake Strategies wanted to design, implement and evaluate a full-scale marketing capability development programme to ensure their global, regional and local marketing teams were equipped to deliver the future patient-centered, digitally-enabled vision of the company.
To create programmes which enhanced both knowledge and confidence in new capabilities together with practical live learning application.
To drive a quality shift and capability application in global and local brand planning – tailoring the interventions to the planning cycle.
Monitor and measure progress on a regular basis leading to iterative improvement changes to continue to strengthen the programme for the benefit of the client team.
Exceeded goal of cross-functional teams and individuals’ engagement in capability programme in first 6 months
The application of the capabilities enabled the digital innovation team to leverage and develop their skills from the new patient journey capability
Achieved a significant increase in workshop participant confidence, knowledge and expertise
All brand strategy plans included at least 1 patient-centric high-level tactic / programme that directly connected to patient journey learning
Uptake Strategies enabled this leading global pharmaceutical brand to:
drive ‘cross functional collaboration uptake’
encourage ‘global and local team uptake’
spark the ‘uptake of new learning’
promote ‘embedding capabilities uptake’