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Case Study

Driving uptake in a crowded market

Strategic brand planning consultancy to a cross-functional rare disease team responding to an increasingly competitive marketplace.

The Challenge

A specialist brand was facing challenges due to a growing and evolving market, and needed support with the development of a new strategy and tactical plan. They challenged our healthcare consultants to transform their inaccurate customer perception, versus the competition.

Why Uptake?

The team were impressed by our brand planning and strategy expertise, and our reputation. We proposed a bold approach, which aimed to inspire exceptional performance. They felt that we understood their requirements, and had the right team of experienced consultants to make the impact they needed.

An approach that inspires

The Uptake team inspired the client through various approaches to cultivate insight driven strategies and transformative programmes for brand growth. Our brand planning team used their industry expertise to encourage the client to adopt an agile way of planning to ensure they stay ahead of the curve, including planning for actions they may never need to take.

Uptake delivered:

A series of insight-based, strategic planning working sessions with the full cross-functional team to elicit valuable and informed learnings.

A deep dive on the exploration of established drivers of prescription and customer perfection of the brand versus competitor products for these drivers.

Increased change for the brand, customers and patients, by defining the key programmes and critical measurement needed.

Delivering positive outcomes

Uptake enabled this well-known UK Rare Disease team to drive uptake across their business:

Improving patients’ lives

Positively increasing the number of patients treated and lives benefitted, as well as driving a 26% sales uptake.

Increased engagement

Achieved full endorsement of the new strategy and tactical plan by the brand’s customer facing team.

Strengthened differentiation

An increased advocacy score of 44% among target customers, a strengthened differentiation, and more accurate perception of the brand vs. main competitors.

Global influence and impact

The team gained support from the global team for the new strategy, even influencing global strategy and results as a consequence!

Client Testimonial

Our collaboration in their words.

“We were looking for support with how to position ourselves among the target customers and be differentiated in the face of our increasing competition. Collaborating with Uptake brought a new perspective for our brand which resulted in a significant increase in sales, improved brand perception and increase customer advocacy. Gaining full endorsement for our new plan from our customer facing team also was a key factor in the uptake we achieved.”

Marketing Director

Global Pharmaceutical Company

Are you ready to own your space?

Our expert healthcare consultants have provided many of the world’s leading pharmaceutical and biotech companies with the strategies, tools, and capabilities to drive uptake.

Get in touch for a conversation about your current challenges.

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