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Case Study

Owning your space in a crowded market

Client: A cross-functional team responding to an increasingly competitive marketplace

The Uptake Approach to the Challenge

The Challenge

A specialist brand facing challenges admist a growing and evolving market approached Uptake for support with the development of a new strategy and tactical plan. Impressed by our brand planning and strategy expertise and our reputation of inspiring exceptional brand performance, they were confident we could collaborate with them to transform their current inaccurate customer perception versus the competition. Read the full story to find out how were bold in our approach to improving brand perception.

An approach that inspires

The Uptake team inspired the client through various approaches to cultivate insight driven strategies and transformative programmes for brand growth. Our brand planning team (tag) used their industry expertise to encourage the client to adopt an agile way of planning to ensure they stay ahead of the curve by planning for the actions they may never take.

Uptake delivered:

  • A series of insight-based, strategic planning working sessions with the full cross-functional team to elicit valuable and informed learnings.
  • A deep dive on the exploration of established drivers of prescription and customer perfection of the brand versus competitor products for these drivers.
  • Increased change for the brand, customers and patients, by defining the key programmes and critical measurement needed.

Outcomes that drive uptake

Uptake enabled this well-known UK Rare Disease team to drive uptake across their business by:

  • Positively increasing the number of patients’ treated and lives benefitted, as well as driving sales uptake
  • Encouraging the customer facing team to improve the uptake of engagement for their new strategy
  • Increasing the ’advocacy uptake’ among customers
  • Influencing the uptake of the global teams support of the new strategy

Together, we achieved

Client Testimonial: Our collaboration in their words 

“We were looking for support with how to position ourselves among the target customers and be differentiated in the face of our increasing competition. Collaborating with Uptake brought a new perspective for our brand which resulted in a significant increase in sales, improved brand perception and increase customer advocacy. Gaining full endorsement for our new plan from our customer facing team also was a key factor in the uptake we achieved.”
Marketing Director
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