A collection of 15 local brand teams approached Uptake for support due our extensive experience in crafting customer engagement and experience campaigns or approaches that ensure customer-centricity is core throughout all communication, while seamlessly delivering the messages the customer needs and wants to hear. All while making sure all teams have the capabilitity and skills they need to deliver successful omnichannel campaigns.
Due to this experience and being impressed by Uptake’s seasoned experts and thought leaders in the omnichannel space, the client approached us to support with the challenges they were facing when aiming to globally roll-out the necessary requirement for prioritised brands in their key markets to adopt an omnichannel approach for their campaigns. The local country teams also seeked our award-winning capability expertise, as they noticed there were significant cross-functional capability gaps across the board, with new local digital excellence leads in each country creating a broad range of campaign development quality, that needed to be refined and consistent across the teams. With extended roll-out to further markets planned, the client was confident that Uptake could help transform their campaigns and inspire exceptional consistency moving forward to bolster customer engagement success into the future.