Case Study
Engaging and impactful US Launch Excellence capability programme
Client: US Launch Excellence team from a leading pharma company
The challenge
To design and deliver an onboarding, team building and training programme for the newly formed US Launch Excellence team of 15, and review progress plus share learnings after 6 months.
The approach
Uptake Strategies designed and facilitated three workshops with specific objectives:
1. Create a common team purpose and determine how the positive business impact will be delivered and measured
2. Build team members’ knowledge of the company Launch Excellence Framework and how they can maximise brand value and internal stakeholders across different launch phases
3. Raise awareness of broader ‘launch-relevant’ company processes, tools and resources, and how these can support the launch effort
4. Create a stakeholder feedback survey and share results against team KPIs, learnings and challenges at workshop 4 to set priorities for the rest of the year
5. Provide 1:1 mentoring sessions for Launch Excellence team leaders
The outcome
93% of the participants agreed the workshops were relevant to delivering the responsibilities of their role
100% of the participants agreed the facilitators demonstrated relevant expertise and enabled workshop objectives to be achieved
When surveyed at 6 months, senior commercial stakeholders agreed that the new Launch Excellence team is ‘positively contributing to internal launch planning and enhancing the quality of launch execution.’
Driving Uptake
Uptake Strategies enabled this new US Launch Excellence team to:
demonstrate business value to brands and cross-functional stakeholders
be recognised as experts in project management and launch excellence
operate as a high-performance Launch Excellence team