Case Study
Developing future capabilities
Client: global capability development team looking to engage hearts and minds to drive the future company vision
The challenge
Design, implement and evaluate a full scale, organisation-wide, marketing capability development programme to ensure global, regional and local teams were equipped to deliver the future patient-centred, digitally-enabled vision of the company.
The approach
Senior stakeholders actively promoting and driving the programme
Organisational buy-in with a significant shift in mindset – change management focus
Effective and time-efficient learning using a range of individual on-line learning, interactive and practical virtual and physical workshops, live-action application of capabilities in brand aligned sessions
Integration of capabilities with business tools and processes to strengthen the embedding
The outcome
Exceeded goal of cross-functional teams and individuals engaged in capability programme
Started to see application of the capabilities through global and local brand plan evidence
Achieved 22% confidence, knowledge and expertise increase from programme participants
Driving Uptake
Uptake Strategies enabled this large, global pharma company to:
shape future business practices
progress connected cross-functional team working
move the patient closer to the heart of everything the teams do
win an industry award