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Pharma Strategist Blog: Agile Strategy or Strategy for ‘AGILE’

The language we use at work has changed dramatically over the last couple of years. Terms such as ‘sprint’, ‘waterfall’ and ‘scrum’ have filtered through from the tech industry and it is rare to go a week without the mention of ‘Agile’. 

Authored by Maxine Smith, Managing Director, and Global Head of Growth, Melissa Dagless, Uptake Strategies for the PME Pharma Strategists’ Blog

In this article, Uptake board members, Maxine and Melissa, discuss why, as an industry, we are so fixated on the Agile strategic approach.

Maxine briefly highlights the benefits of the Agile approach, which includes innovation, rapidly improved productivity, being a true team member, focusing on value and strengthening capability.

Maxine highlighted that taking the concept of Agile and making it practical is positive with the belief that this approach can help ensure that our strategy, planning, capability and launch thinking can flex and overcome challenges to meet expectations, and that the industry can truly benefit from one of the most revolutionary methodologies at our disposal.

→ Read the full article here