Why we should be using segmentation and what we should be looking for to know that we are getting it right
Authored by Maxine Smith, Managing Director, Uptake Strategies for the PME Pharma Marketers’ Blog
Within this article, Maxine poses the question, ‘Why should we be using segmentation, and what should we be looking for to know that we are getting it right?’
Maxine highlights that to deliver effective omnichannel campaigns, we need to segment our customers to be able to create seamless, tailor-made customer journeys and to sequence the communication in the right way for their needs and desires.
