We need that different viewpoint, that critical thinking, that guidance to help keep us challenged, focused and relevant
Authored by Maxine Smith, Managing Director, Uptake Strategies for the PME Pharma Marketers’ Blog
In this article, Maxine notes that the pharma industry doesn’t work in isolation. Various external stakeholders and experts are involved all the way through the life cycle of medicine. Maxine highlights that, given the critical nature of our relationship with experts, now is the time to reflect and regroup on expert relationships and what they could look like over the next couple of years.
