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Pharma Marketers’ Blog: Identifying the Right Technical and Softer Skills Needed

How the team’s capabilities need to evolve to deliver successful strategies in a changing and uncertain world

Authored by Maxine Smith, Managing Director, Uptake Strategies for the PME Pharma Marketers’ Blog

The start of the New Year brings with it all sorts of good intentions. We faithfully promise ourselves that we will stop this and start that, do more of one thing and less of another.

But as you strive to develop and drive the strategies for your brands and portfolios, you may like to consider if you have identified the right technical and softer skills needed for your team’s success.

There is also often relief when some of the gaps are identified.

There are so many great resources available to build your team’s capabilities – reading resources online, gamification, simulations, case studies, specialist training organisations with expert facilitators and, of course, internal company resources for learning and development.

As the winter holiday break becomes a distant memory and the ‘execution mountain’ makes way for the start of the strategic planning season, do remember those good intentions of expanding your capability.

Read the full article here