Is your brand still working hard and being translated consistently?
Authored by Maxine Smith, Managing Director, Uptake Strategies for the PME Pharma Marketers’ Blog
In this article, Maxine explains that if we want to reap the benefits of a strong brand, inspire our teams, and share the passion with our customers, we need to plan our tactics, programmes and the channels we use with at least one eye on our brand.
A strong brand can convey trust, build an enduring relationship with the customer, and drive loyalty. Stronger brands have been seen to outperform the market.
