As we start our launch planning and activities, they can feel a bit like a lengthy expedition!
Authored by Maxine Smith, Managing Director, Uptake Strategies for the PME Pharma Marketers’ Blog
In this article, Maxine highlighted the preparatory steps that some teams miss. These steps are understanding what launch excellence or launch success looks like; The next area of focus should be to explore the launch archetype; The final area is to examine the inherent capabilities of your company in the context of the launch. Maxine concludes that these contribute to our pharma equivalent of ‘being prepared’ as we start our launch planning and activities.
