Pausing to question the data being used to inform decisions is invaluable in creating better strategy
Authored by Maxine Smith, Managing Director, Uptake Strategies for the PME Pharma Marketers’ Blog
In this article, Maxine noted that if we are to develop innovative and competitive strategies, we need to commit the time to truly asking better questions. For this, we need to create the right conditions – we need people, time, and techniques. Maxine concludes that when it comes to asking better questions, we need to think about quality, not quantity.