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Pharma Brand Planning for 2022: A Blueprint for Brand Strategy

We challenge ourselves at Uptake to help healthcare teams create structured, customer focussed, impactful brand plans that deliver measurable business results and a positive contribution to healthcare systems, patients and physicians.

So, can you really summarise a healthcare brand plan on a page? Yes, we think you can!

Of course, this one page needs to be underpinned with rigorous thinking, insight strategy and operational capabilities. Behind each segment lies a set of interconnected decision-making steps with input from the entire cross-functional team to truly deliver a healthcare brand plan with ‘uptake’.

As part of our Brand Planning Week focus, we have provided a one-page healthcare brand plan blueprint to inspire you to achieve this challenge of a very succinct brand plan story. If you would like a high-resolution copy of this resource, please contact jack.moore@uptakestrategies.com

If you would like help in creating an agile, high quality, impactful brand plan or to know more about how to use the one-page brand plan, please contact office@uptakestrategies.com