Skip links

Pharma Brand Planning for 2022: A Blueprint for Brand Strategy

We challenge ourselves at Uptake to help healthcare teams create structured, customer focussed, impactful brand plans that deliver measurable business results and a positive contribution to healthcare systems, patients and physicians.

So, can you really summarise a healthcare brand plan on a page? Yes, we think you can!

Of course, this one page needs to be underpinned with rigorous thinking, insight strategy and operational capabilities. Behind each segment lies a set of interconnected decision-making steps with input from the entire cross-functional team to truly deliver a healthcare brand plan with ‘uptake’.

As part of our Brand Planning Week focus, we have provided a one-page healthcare brand plan blueprint to inspire you to achieve this challenge of a very succinct brand plan story. If you would like a high-resolution copy of this resource, please contact

If you would like help in creating an agile, high quality, impactful brand plan or to know more about how to use the one-page brand plan, please contact