Part 8: The Art and Science of Creating a Robust Forecast for Your Brand Plan
Authored by Stephanie Hall, CEO and Founder, Uptake Strategies for the PME Pharma Brand Planners’ Blog
In this article, Stephanie discusses the principles, stepwise approach, and top tips for creating a robust forecast for your brand for the year ahead.
So how good are you and your team (and even your organisation) at forecasting? How well did you create alternative forecast scenarios to manage risk and uncertainty?
To help answer these questions, Stephanie presents a detailed approach to creating your forecast. A launch forecast may need a great deal of information on the likely regulatory label, national and local pricing, access and reimbursement assumptions, and speed of prescriber uptake.