Part 6: Setting the Right Metrics and KPIs In Your Brand Plan
Authored by Stephanie Hall, CEO and Founder, Uptake Strategies for the PME Pharma Brand Planners’ Blog
In this article, Stephanie highlights the utmost importance of metrics and KPIs in tracking the progress of brand plan goals. Additionally, she outlines how companies often fail to effectively use KPIs and metrics when tracking performance.
Stephanie proceeds to identify the elements and functions of KPIs and metrics. She gives some invaluable advice on how to create a strong KPI / measurement section in a brand plan by incorporating various useful guidelines into her article for the reader to follow.
She concludes by providing a set of five questions for the reader to answer so that they can better determine the stability of their KPIs and metrics.