Part 4: Local Brand Planners – Creating Omnichannel Customer Engagement Plans to Drive Your Tactics
Authored by Stephanie Hall, CEO and Founder, Uptake Strategies for the PME Pharma Brand Planners’ Blog
In this article, Stephanie focuses on the tactical part of pharma or biotech brand plans. She expresses that this is a part of the plan that teams enjoy the most – putting together exciting tactics, messages, and campaigns to communicate with, engage, and motivate key audiences. Stephanie proceeds by listing five steps to developing a tactical plan, followed by eight steps to developing a strong multichannel customer engagement plan.