Skip links

Patient-centred marketing to improve your brand plan

We so often talk about how to put the patient at the centre of everything we do in the healthcare industry.

We have a great tool to help you evaluate how your Brand Plans currently stand from a patient-centric perspective, to help you challenge the focus of your plan.

Check out our 10 point checklist to evaluate how patient-centred your brand plan really is:

Patient centred marketing for your healthcare brand planning

Give yourself a score from 1 to 3 for each of the 10 questions below. Where ‘Yes’ is 3 points, ‘To a degree’ is 2 points, and ‘Not really’ is 1 point.

10 – 15 Sounds like you may have a strong product and/or financial orientation to your brand plan – consider investing some time and money to strengthen your patient insights, journey, and orientation of your brand team.  Thank you for your honesty, though!

16 – 22 Sounds like you a doing a good job in some areas and have some gaps in others – consider tackling the gaps during the coming year as a brand team.  Good job, keep going!

22 – 30 Sounds like you have a strong patient orientation in your brand plan already – consider how to keep refreshing your patient insights in the coming year and how to create innovative services, partnerships, or technology to improve the overall patient experience. Great job, keep leading the way!

So what did you score? Need help? If you would like to find out how we can help you start your plan by leveraging patient-centered insights to strengthen your Brand Plan and decision making, please contact with any questions or queries to find out how we can help you.

Please contact if you would like to request your copy of our checklist. to use with your teams.