The Uptake team have been consolidating our approach to ‘fixing’ an underperforming healthcare brand with a structured 5-step process.
Product performance can flatten or decline for a number of reasons and at any stage of the product life cycle. However, a rigorous strategic and operational review using internal and external sources can help identify the route cause(s) and support a solid action plan to return the product to growth.
Here’s a summary of our approach which has been successfully used to turn around the performance of healthcare brands in cardiology, smoking cessation, GI and neuroscience.
This process usually takes about 6 – 8 weeks and requires some tough questions and analysis but can yield great improvements in future performance and drive future UPTAKE.