Skip links

Embrace Imperfection: Conquer The Pharma Omnichannel Conundrum

Innovative Impact Blog: The Omnichannel Conundrum – Why Embracing Imperfection is Key to Success.

Authored by Melissa Dagless, Global Head of Growth and Innovation, Uptake Strategies for PME Innovative Impact Blog.

In this article for Pharma Market Europe, Melissa shares how we should challenge the pharmaceutical industry’s tendency towards perfectionism and highlights how it can hinder progress and limit opportunities, especially in the realm of Omnichannel strategies.

Drawing inspiration from SpaceX’ recent Starship flight test, Melissa encourages us to embrace imperfection and take bold leaps in our Omnichannel endeavours. By adopting the ‘minimum viable product’ (MVP) mentality, as seen is the success stories of renowned brands like Dropbox and Airbnb; we can expedite our entry into the market, gather invaluable customer feedback, and iteratively improve our strategies to achieve greater success.

Explore the concept of leveraging MVPs in the activation of Omnichannel strategies, focussing on critical customer micro-journeys and key touchpoints. By embracing a learning mindset and continuously adapting our approaches, we can deliver valuable insights and build strong foundations for long-term success.

→ Read the full article here