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Thought Leadership

Pharma Strategist’s Blog: The Health Paradigm Shift

Is it time to move away from 'changing the treatment paradigm' strategies? Authored by Maxine Smith, Managing Director, Uptake for the PME Pharma Strategists’ Blog In this article, Maxine discusses the treatment paradigm. Describing this level of change as a ‘treatment’ paradigm change does a

Pharma Marketers’ Blog: Be Prepared!

As we start our launch planning and activities, they can feel a bit like a lengthy expedition! Authored by Maxine Smith, Managing Director, Uptake for the PME Pharma Marketers' Blog In this article, Maxine highlighted the preparatory steps that some teams miss. These steps are

The Guide to Pharma Launch Excellence Success

Uptake’s Founder and CEO, Stephanie Hall, has compiled a 7-Part Launch Leaders’ how-to-guide, which you can read below. The Launch Leaders’ guide explores concepts from whether to delay or not delay a pharma launch, what the launch environment will look like in the next ‘normal’ in