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Thought Leadership

Building a pharma behaviour change survival kit

Making strategy stick Authored by Melissa Dagless, Global Head of Growth and Innovation, Uptake for PME Innovative Impact Blog. In this article for Pharma Market Europe, Melissa explores the challenges of implementing and sustaining behaviour change in pharmaceutical organisations and shares her expert insights and

Seven steps to exceptional pharmaceutical launches

Why capability gaps and shortcuts are not an option Authored by Jo Lopez, Practice Principal, Launch Excellence and Early Commercialisation Lead, Uptake for PME Innovative Impact Blog. In this article for Pharma Market Europe, Jo explains how to strategically develop and leverage organisational capabilities to

Mastering pharma brand planning in 2024+

Welcome to Part Three of Uptake's new series 'Visionary Brand Planning: Embracing 2024 and Beyond' penned by our Pharma Brand Planning Experts.   After delivering over 200 impactful brand plans for global pharmaceutical clients, Uptake’s healthcare consultants confidently profess to knowing a thing or two

Brand planning in a world of digital transformation and AI

Welcome to Part Two of Uptake's new series 'Visionary Brand Planning: Embracing 2024 and Beyond' penned by our Pharma Brand Planning Experts. After delivering over 200 impactful brand plans for global pharmaceutical clients, Uptake’s healthcare consultants confidently profess to knowing a thing or two about

Transformation techniques for brand planning impact

Welcome to Part One of Uptake's new series 'Visionary Brand Planning: Embracing 2024 and Beyond' penned by our Pharma Brand Planning Experts.   After delivering over 200 impactful brand plans for global pharmaceutical clients, Uptake’s healthcare consultants confidently profess to knowing a thing or two